Friends with Frank

THE FWF BRAND PHILOSOPHY Friends With Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the test of time. Drawing on her love of winter fashion and quality outerwear, Julia McCarthy began with the frank jacket, a hand-woven rabbit fur jacket in a classic cut. That was six years ago and it's still our bestselling style to date, a testament to its thoughtful design and timeless shape. Designed in Melbourne, our pieces are then hand-crafted by skilful technicians at a family-owned and run factory that we have been working closely together with since the label launched. We place small production runs, carefully sized to avoid excess and raw materials are sourced as by-product. FWF pieces are sold exclusively through our e-boutique and in selected boutiques Australia-wide, each of our stockists ordering in advance so their stock is made-to-order, minimising waste and over-consumption. We believe simplicity is best, and in quality over quantity, always. We carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. The FWF design philosophy is to simplify winter dressing, by creating versatile, quality pieces that give you great joy to wear. Our ultimate wish is to create pieces that become well-loved, lifelong friends of your wardrobe.