Samantha Wills

FASHION ACCESSORIES QUEEN- SAMANTHA WILLS You’d be hard up to find another Australian designer who is more down to earth and grounded than Samantha Wills, pictured below in one of her original chunky turquoise necklaces. In just a few short years the former Port Macquarie resident has done the unimaginable and grown her fashion accessories business from a hobby selling her wares on weekends at Bondi Markets to a formidable global fashion accessories brand, with its star designer at the forefront. Samantha Wills began her career in media circles as a radio personality on community radio in her home town and then later with a successful career modeling for some of Australia’s iconic brands including surf-wear giant Billabong. Deciding not to rest after growing her fashion accessories company to enviable heights Samantha has recently signed on to be the very first Australian celebrity ambassador for hair care brand Toni&Guy. Her incredible fashion accessories have been worn by some of Hollywood’s most on-trend celebrities and they know what’s in style:Nicole Richie, Nicky Hilton and Jamelia. And locally by some of Australia’s most well-known television personalities: Jennifer Hawkins, Delta Goodrum and Natalie Bassingthwaighte. Samantha Wills accessories have also featured in most of the country’s top publications from Grazia Magazine to Harpers Bazaar. The young fashion accessories designer even show cased her collection at a well-received fashion parade show in 2006.