Collection: SELFE

Newly established, SELFE is a ready-to-wear, luxury lifestyle brand. Founded with one clear objective; respond to a need to slow down the fashion cycle.

With fast fashion on the rise, Sydney based designer Alanna grew uneasy about brands who weren’t willing or ready to ‘make things better’. Her commitment to conscious designs, sustainable materials and supporting local craftspeople has powered her to start label, Selfe Studios.